UK tech entrepreneur warns of impact of fake review ‘epidemic’

UK tech entrepreneur warns of impact of fake review ‘epidemic’

The CEO and co-founder of UK fraud detection platform, Pasabi, has addressed delegates on the Market Danger Administration Convention alongside key audio system from Uber, Google and eBay.

The occasion, which passed off in San Francisco this week, noticed tech entrepreneur Chris Downie of Pasabi deal with attendees concerning the rising risk posed by faux opinions, which have flooded the web. Mr Downie’s presentation, entitled “Why Behavioural Analytics Beats Content material Evaluation For Preventing Pretend Opinions” was delivered in partnership with Anoop Joshi, VP, Authorized & Platform Integrity, of overview platform Trustpilot.

“The faux overview epidemic now straight influences over $152 billion of on-line spending yearly,” warned Chris Downie, CEO & co-founder of fraud detection platform Pasabi.

“The emergence of easy-to-use and complex AI instruments, resembling ChatGPT, signifies that fraudsters now have the potential to flood the market with much more convincing faux opinions, deceptive shoppers and companies.

“Regulators across the globe are starting to crack down on this dangerous observe, and  the time has come for overview platforms and marketplaces to take motion and sort out the problem as a high precedence. Key to this effort is having the best know-how companions in place that may look past content material and use behavioural analytics and continuous monitoring to establish faux opinions and the unhealthy actors behind them,” added Downie.

Pasabi, which relies in Edinburgh and is backed by AWS specialist VeUp, additionally unveiled the corporate’s international growth plans, which embody elevated funding in its know-how platform and international hires within the US.

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