Business co-founded by TV couple Lorri Haines and Ferne McCann to raise £250,000 on Seedrs

Business co-founded by TV couple Lorri Haines and Ferne McCann to raise £250,000 on Seedrs

A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with personal funding platform Seedrs to lift £250,000.

Psychological well being and wellbeing app Shoorah is ready to supply extra on-the-go wellness instruments than another wellbeing app. 

The platform has already been downloaded by 1000’s of customers – with 6,000 downloads within the first week alone – and reached the highest 10 international Apple obtain chart inside a day of its public launch. 

The easy, low-cost app helps folks to take steps to take care of their psychological well being wherever they’re, by way of the numerous options throughout the app.

Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares by way of a fundraising spherical, with the pre-registration interval working from 31May to 7 June. The elevate will assist help the corporate’s future development plans which embrace the introduction of AI and international growth. 

The tech start-up has been co-founded by Essex-based media character Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys lately. 

Each founders have invested six determine sums within the enterprise so far. Ferne McCann has been a TV character and presenter for 10 years and each at present star in ITV programme, Ferne McCann: First Time Mum. 

The Shoorah app launched on 18 Could, with a ready listing of 1000’s, and a high-profile London launch occasion.

Shoorah gives 24/7 entry to a collection of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to go well with them, create new rituals and habits, observe mindfulness, meditate, do breath work workout routines and get recommendation from accredited wellbeing specialists in a collection of mini-pods.

The enterprise has targeted on creating bite-size psychological well being instruments – by way of a crew of wellbeing specialists – to profit even the busiest of individuals. 

Shoorah CEO Lorri Haines stated: “We’re initially of a really thrilling journey and we are able to’t look ahead to extra folks to hitch and help our mission and our future development plans by way of the Seedrs fundraise. We look ahead to delivering a brand new period for wellbeing by providing an inexpensive, extraordinarily accessible, and really complete app that may make it simpler than ever for folks to handle their psychological wellbeing.”

COO Ferne McCann added: “All the capabilities and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.

“We need to present people who wellbeing instruments don’t should be intimidating, or costly, or time-consuming. With Shoorah™, you may meet your entire wellness wants in a easy, handy approach that matches into your life, no matter you’ve obtained occurring, and wherever you might be.”

Each Lorri Haines and Ferne McCann have run earlier companies, protecting advertising, diet and know-how.

Full particulars of the Seedrs pre-reg will be discovered right here – www.seedrs.com/Shoorah/coming-soon

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